Is your company image hurting or helping your recruiting efforts? Join this virtual workshop series to create the kind of employment brand that attracts and retains today's top talent.

Not available for a session? Listen to a recording at your leisure. However, you must attend all three parts of this online course in order to receive the 3 HRCI credits.

This virtual workshop series is a hands-on online training session, broken into 3 convenient time slots. Each session will build from the previous session, and will include specific “homework” tasks and deliverables in preparation for the next session.

Over the course of the three sessions, you'll learn:

• What an employment brand is
• How can employment branding can increase the ROI of recruitment and retention programs
• How to build your employment brand

You will also learn:

• How to establish a value proposition and brand promise statements for your company.
• How to develop specific action plans (complete with time frames and accountability matrix)
• How to conduct an environmental scan of your organization, which includes the specific steps in the process to assess your brand and create a gap analysis to move from the current state to desired state.

Throughout this training course, case studies and best practices will be presented to show how organizations have implemented many of these steps to identify and build their employment brand.

Audience: This training course is geared toward an intermediate to advanced level of HR executives and recruiters. Set up in a conference room and pay just one fee for as many attendees as you wish. A great way to maximize your training budget - and get the entire team on the same page.

Lizz Pellet is a Fellow from Johns Hopkins University and the CEO of EMERGE International. She is the author of Getting Your Shift Together: Making Sense of Organizational Culture and Change. Her next book, The Cultural “Fit” Factor, published by SHRM will be out in June, 2009. Lizz is a certified national speaker and has presented over 70 professional learning sessions in the past three years.

EMERGE International is a California based consultancy firm dedicated to improving the ROI of organizational culture, employment branding and transformational change efforts. In 1998, Lizz pioneered the development of the Cultural Health Indicator™ (CHI), a validated organizational culture diagnostic instrument. In 2007, she introduced the Brand Enhancer, a comprehensive solution that combines culture and employment branding. The Brand Enhancer supports organizations attract and retain the “right” employees and repel those that just won’t fit.