| In today's hyper-competitive Executive Search profession, marketing the search firm is a necessity to feed continuing growth.
Like other professional services, "who you know" business development in Executive Recruiting has been replaced by more formalized sales and marketing processes. But what are the common marketing practices in the profession? And what types of investment are recruiting firms making in marketing?
Kennedy Information's definitive report Marketing Best-Practices in Executive Search, assesses the best of the new and the tried-and-true marketing strategies and tactics to present a clear analysis of what works, what doesn't, and why.
Based on analysis of 189 search firms, Kennedy analysts chart the trends that are shaping marketing in the search profession now and in the future. The findings include unique perspective on:
- The Search Firm Marketing Function - Planning and Staffing
- Search Firm e-Marketing Campaigns and e-Newsletters
- The Public Relations Function - Plans and Staffing
- Press Releases
- Marketing Collateral Used by Search Firms
- The Website as a Lead Generator
- Search Engine Optimization
- Blogs, Online Forums, and Podcasts
- Industry Awards
- Strategic Partnerships
- Diversification of Services as a Marketing Tool
- Using the Search Firm CEO as the Brand
- And much more!
PLUS - the five search firm attributes that MUST be communicated in order for the firm to succeed!
Marketing Best-Practices in Executive Search is a 65-page report with 50 charts and graphs and hundreds of data points that provide unprecedented detail on the marketing practices that are driving growth in the recruiting profession.
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As with all Kennedy Information products, satisfaction is 100% guaranteed. If you don't agree that this research report is an exceptional value, simply return the report within seven days and we will refund your money.
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