Join Kennedy Information and our panel of expert speakers, including:

• James M. "Mickey" Matthews, Vice President, North America, for Stanton Chase
• Bill Vick, Founder, Vick & Associates, Author of Big Billers

You've probably heard the lingo: SEO, blogs, podcasts, the list goes on. The marketing of executive recruiting services—to clients and to candidates—has rapidly changed. A whole host of brand-new tools are at your disposal, but the options can be confusing, which is why Kennedy Information presents this webinar led by Brent Skinner, research director for Kennedy Information, to help you make sense of the new and the tried-and-true.

Author of "Marketing Best-Practices in Executive Search," Kennedy Information's definitive exploration into the state of marketing and public relations in executive search, Brent will guide you through the highlights of our research. Assessing the utility of Web 2.0, PR 2.0, podcasts, blogs, search engine optimization, and traditional methods of marketing and public relations, this webinar will draw on the full report's extensive qualitative and quantitative data to give you insight into what works, what doesn't, and why.

Brent W. Skinner (above), research director for the recruiting group at Kennedy Information, is author of Compensation in Executive Search: Benchmarks, Trends & Forecasts and other year 2007 reports for Kennedy Information, including Marketing Best-Practices in Executive Search and the upcoming Diversification Strategies in Executive Search and Leading Technologies in Recruiting. A contributor to RecruitingTrends.com and member of its Advisory Board, he has also written articles for Executive Recruiters News.

Brent has worked for Weber Shandwick Worldwide and developed proposals for CDM Inc., an environmental engineering firm. He is founder of STETrevisions, a marketing and public relations consultancy. Numerous vertical market publications and e-zines have featured his ghostwriting, as have those for various professional societies and banks. In 2006, The Children's Writer Guide quoted Brent and others, including the editor and chief of Wired, on the importance of blogs to marketing.

As a graduate student, Brent explored how the source credibility of online environments might affect traditional news media gatekeepers' hold over information. Surprisingly, his research revealed no statistically significant correlation between online sources' perceived credibility and people's propensity to believe posted content, suggesting that traditional news gatekeepers might one day see their influence wane. He notes that blogs and other nontraditional sources of information have since benefited from these attitudes, becoming examples of the profound possibilities.

Brent earned a Master of Science in Mass Communication from Boston University’s College of Communication, where he now teaches writing for the communications industry as an adjunct professor. He received his Bachelor of Arts in Music Performance from the University of New Hampshire, Durham.

James M. "Mickey" Matthews,serves as Vice President, North America, for Stanton Chase, which includes a seat on the Board. He is also a Director and Officer of the Baltimore/Washington office and previously served as Head of North American Marketing and Chairman, Global Marketing for the firm. Since 1990, Stanton Chase International has become one of the world’s leading executive search firms with 56 offices in 48 countries. Stanton Chase is very entrepreneurial and ranked within the top 10 global retained executive search firms. At Stanton Chase, listening is key to our success; because we know that listening carefully to our clients need is vital to finding the right candidate.

Mickey joined the practice after four years with a Mid Atlantic real estate investment firm where he was in charge of sales and marketing. He is past President of the Friends School Alumni Association in Baltimore and is active locally in various leadership roles for a number of organizations including the Maryland Chapter of his University alumni association. An All-Ivy League lacrosse player at Brown University, he achieved All-American honors and captained the team his senior year in 1985. Mickey received a B.A. degree in Business and Economics, with distinction, from Brown University. He also graduated Beta Sigma Gamma from the Fellows Executive MBA program, Loyola College, Maryland in 1999.

Bill Vick Bill Vick spent his early career in executive sales and marketing management with Fortune 500 companies focusing on the consumer products industry, computer retail and software industries. He joined Management Recruiters International in 1986 as a recruiter where he was their National Rookie of the year. Subsequent to that, Bill ran his own retained search firm, Vick & Associates, which he still maintains. He is the co-author of two books, Happy About Linkedin For Recruiting and his most recent book, Big Billers, profiling the recruitment industries million dollar billers.

He was a founding member of the Pinnacle Society recognizing achievement in the staffing industry, a national speaker for the National Association of Personnel Consultants (NAPS), served on the Board of Directors of the Texas Association of Personnel Services (TAPS), was an officer with the Metroplex Association of Personnel Services (MAPS) and a founder of the local Dallas Independent Recruiters Group (IRG). He is an active speaker and writer on career issues, recruiting excellence, trends and technology.