Kennedy Information Research Briefings

Who’s Managing the Firm?

An Interactive Seminar Series with Brent Skinner

This series of interactive seminars is designed to bring the authority of Kennedy Information’s proprietary research to the critical tasks of firm management. Here are the data and analysis that supports your planning and decision making in such key areas as compensation, fees and marketing. Each topic is personally presented by author/analyst Brent Skinner, Kennedy’s Director of Research, in a fast-paced, interactive Webinar. Now you can act, reliably informed of the best practices of firms that are competitive and comparable to yours.

Choose any or all of the following topics, and if your schedule prevents attending at the appointed time, alternate Webcast times are available.

Brent W. Skinner (above), research director for the recruiting group at Kennedy Information, is author of Compensation in Executive Search: Benchmarks, Trends & Forecasts and other year 2007 reports for Kennedy Information, including Marketing Best-Practices in Executive Search and the upcoming Diversification Strategies in Executive Search and Leading Technologies in Recruiting. A contributor to RecruitingTrends.com and member of its Advisory Board, he has also written articles for Executive Recruiters News.

Brent has worked for Weber Shandwick Worldwide and developed proposals for CDM Inc., an environmental engineering firm. He is founder of STETrevisions, a marketing and public relations consultancy. Numerous vertical market publications and e-zines have featured his ghostwriting, as have those for various professional societies and banks. In 2006, The Children's Writer Guide quoted Brent and others, including the editor and chief of Wired, on the importance of blogs to marketing.

As a graduate student, Brent explored how the source credibility of online environments might affect traditional news media gatekeepers' hold over information. Surprisingly, his research revealed no statistically significant correlation between online sources' perceived credibility and people's propensity to believe posted content, suggesting that traditional news gatekeepers might one day see their influence wane. He notes that blogs and other nontraditional sources of information have since benefited from these attitudes, becoming examples of the profound possibilities.

Brent earned a Master of Science in Mass Communication from Boston University’s College of Communication, where he now teaches writing for the communications industry as an adjunct professor. He received his Bachelor of Arts in Music Performance from the University of New Hampshire, Durham.