Part of Kennedy’s Strategy Consulting Research Series
Technology-focused customer relations management (CRM) is giving way to a new management consulting approach— Customer Strategy and Interaction (CSI)— and in turn, a more comprehensive menu of customer-centric consulting services. To meet changing demand, CSI consulting is evolving as a competency among large multinational firms and also niche firms. Kennedy analysts contend that firms that do not redirect their services, may see their practices decline.
Customer Strategy and Interaction Consulting Marketplace, provides unprecedented insight into the emerging market of CSI consulting, detailing the current strength of demand for Customer Strategy and Interaction consulting services and growth rates forecasted through 2012, on three critical levels:
CSI Consulting Segment:
- Customer Strategy
- Customer-Based IT Enablement
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- Customer Integration Management
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Geographic Region:
- Asia Pacific
- Europe/Middle East/Africa (EMEA)
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- North America
- Latin America
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Client Industry (including a critical B2B vs. B2C comparison):
- Communication and Media
- Healthcare
- Consumer Packaged Goods
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- Financial Services
- Retail
- Remaining Industries (including Energy, Manufacturing, Public Sector, Utilities and Other)
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Kennedy’s unique market research also includes revenue rankings of the largest CSI consulting practices and qualitative top-five ratings by practice type — global, niche, customer strategy, pricing, customer interaction management, marketing sales and services, customer-based IT enablement, customer intelligence.
Complete in-depth analysis includes:
Market Trends provides a comprehensive examination of the trends and variables affecting the Customer Strategy and Interaction consulting marketplace.
Market Size and Growth Forecasts details the size of the Customer Strategy and Interaction consulting market and its projected growth through 2012 by service line, client industry vertical and geography.
The Customer Strategy and Interaction Consulting Provider Landscape ranks the largest consulting practices by revenue in addition to providing qualitative top-five ratings by practice type.
The Kennedy Vanguard of Customer Strategy and Interaction Consulting Practices features the six strongest CSI practices. Nineteen firms are assessed both on relative breadth and depth of their capabilities — now and moving forward.
Details on Select Consulting Practices Each profile includes details on service capabilities in each CSI segment; revenue, including an industry breakdown; service emphasis; and insights and strategy. Service Capability Ratings provide a comprehensive assessment of profiled firms’ functional capabilities.
Firms featured in this research include:
- ABeam
- Accenture
- Atos Origin
- A.T. Kearney
- Bain & Company
- Booz & Company
- The Boston Consulting Group
- Capgemini
- Clarkston Consulting
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- CSC
- Deloitte
- Fujitsu
- IBM
- Kurt Salmon Associates
- McKinsey & Company
- Monitor
- Simon-Kucher
- ZS Associates
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Customer Strategy and Interaction Consulting Marketplace is an exclusive 248- page report, supported by 93 data-rich tables and charts.
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Kennedy research is priced based on the type and size of the purchasing organization and the intended use of the material. All research is delivered in electronic format.
Customer Strategy and Interaction Capabilities Assessments
In addition to this research, Kennedy analysts provide reliable insight into firms' CSI consulting capabilities and their respective performance across a variety of CSI consulting services areas. Call today for more information on capabilities identification tailored to your organization’s goals. |