Social Media, Social Networking, Web 2.0, LinkedIn, Facebook, Twitter – How are these “social media” sites changing the landscape of recruiting? Gone are the days of placing an ad in the paper or on a job board, receiving resumes and beginning the interview and selection process. In today’s world of recruiting, it’s all about networking and connecting with passive candidates.

On Thursday, June 12, 2008, Susan Burns, Founder of Talent Synchronicity, will lead a one-hour Professional Development Seminar -- Make Your Talent Strategy Come Alive with the Power of Today’s Social Networks -- that will take you behind the curtain of these popular new networks and show you how to put them to work for your organization’s talent strategy.

The edge of the social media wave is just beginning to be felt, says Susan Burns, and with it comes the potential for sweeping change. Navigating through this vast, ever-shifting landscape is no longer an option but a must to ensuring competitive brand positioning and attracting the best talent now and in the future.

The art and science of social networking is the common thread to broadening your reach, engaging talent and differentiating your brand – all while executing a cost-effective strategy.

Key takeaways from this Professional Development Seminar include:

• Understanding how social media and networking changes the game of attracting talent
• How to tie your social media goals into the “bigger picture” HR and business goals
• What to consider before pursuing a social media strategy
• How to allocate your resources and manpower to support your social media strategy
• Understanding how to build a community, the expectations and value creation
• Designing an integrated talent strategy that leverages the best of social media AND differentiates your brand

Can't make this date? Register now and receive access to the full recorded event immediately following its conclusion. Listen at your leisure from anywhere with web access!

Ideal Training Opportunity Set up the interactive seminar in a conference room and pay just one fee for as many attendees as you wish. A great way to amortize your training dollar – and teach your entire team valuable new recruiting tricks!

Susan Burns founded Talent Synchronicity to offer talent strategy solutions through an integrated alignment with core business functions and processes. Enabling success by further enhancing the essential relationship between business and talent to advantage companies is grounded in Susan’s core philosophy. Susan has leveraged technology, branding, P & L experience and alignment with strategic business directives to create intrinsic value in recruitment and talent initiatives. She achieves objectives through a creative, resourceful, and collaborative approach to planning, development, and implementation.

In addition to Talent Synchronicity, Susan is also executive director for The Future of Talent - a small community of successful senior talent leaders. The Future of Talent is grounded in the work of Kevin Wheeler and techniques developed at the Institute for the Future, where Kevin was a researcher for more than a decade. The cornerstone event for The Future of Talent is an annual retreat where practitioners come together to design strategies through differentiated view points, share best practices and ideas, and engage informally with leading thinkers in the areas of talent acquisition, branding, knowledge management, employee development, and leadership.

Previously, Susan was Worldwide Talent Acquisition Leader with Waggener Edstrom Worldwide, the second largest privately held PR firm. Susan was responsible for developing a global talent attraction and acquisition function, workforce planning, team and function leadership, and Agency Executive Board guidance. Enabling success in these areas further enhanced the essential relationship between business and talent to advantage this leading strategic communications agency in time-to-fill and talent planning methodologies.

Prior to Waggener Edstrom, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy's Inc). Her contributions included selection, development, deployment and utilization of recruitment technologies, employment brand development, and corresponding talent-centric initiatives through education and alignment of key constituents. Susan established a platform for continued growth and expansion of talent attraction and acquisition strategies through her leadership in developing and expanding the company’s online branded employment platform Retailology.com, which included macysJOBS.com and bloomingdalesJOBS.com, among others.